Data Measurement
& Tracking

Data measurement and tracking setup involves adding tools to your website to monitor how people interact with your ads. This includes setting up tracking codes like Google Analytics 4, Google Tag Manager, and Meta Pixel, as well as configuring custom events and integrating with Google Merchant Centre and feeds. The collected data helps you understand ad performance and make improvements to boost your results.

For Meta Ads

  • Meta Pixel Installation: Meta Pixel is a snippet of code placed on your website that tracks user interactions such as page views, purchases, and other actions. This data helps you understand the effectiveness of your ads and how users interact with your site after clicking on them.
  • Conversions API (CAPI): CAPI allows for server-side tracking, sending data from your server directly to Meta. This helps track user actions more reliably and can capture data that might be missed by the Meta Pixel alone due to browser limitations or ad blockers.
  • Custom Events: Setting up custom events allows you to track specific interactions or behaviours on your website, such as sign-ups or specific product views. These events provide more detailed insights into how users engage with your content.
  • Event Matching: Ensuring event matching involves configuring your tracking setup to accurately associate user actions with their Meta ad interactions, improving the precision of your data and reporting.
  • Reporting and Analytics: Using Meta’s Ads Manager or Business Suite to analyse data such as impressions, clicks, conversions, and return on ad spend (ROAS). Regular reporting helps you assess performance and adjust strategies accordingly.
Meta Ads

For Google Ads

  • Google Tag Manager (GTM): Google Tag Manager is used to manage and deploy marketing tags (like Google Ads conversion tracking) on your website without needing to modify the code directly.
  • Conversion Tracking: Google Ads Conversion Tracking involves adding a tracking tag to your website to measure actions taken by users after interacting with your ads, such as purchases or sign-ups.
  • Google Analytics Integration: Integrating Google Analytics with Google Ads helps track user behaviour on your site and provides insights into how users interact with your content after clicking on your ads.
  • Custom Events and Goals: Setting up custom events and goals in Google Analytics allows you to track specific actions users take on your site, such as form submissions or video views, providing more granular data on ad performance.
  • Reporting and Analysis: Using Google Ads reports and Google Analytics dashboards to monitor metrics like impressions, clicks, conversions, and cost-per-click (CPC). These insights help in evaluating ad effectiveness and making data-driven decisions.
  • Cookie Consent Setup: Ensures compliance with privacy regulations by managing user consent for tracking cookies.

Google Analytics 4

  • GA4 Setup and Configuration: We ensure a seamless transition to Google Analytics 4 by setting up and configuring the platform to meet your business goals, including property creation, tagging, and account linking.
  • Event-Based Tracking Implementation: We customise event tracking to capture user interactions that matter most to your business, such as clicks, video views, and form submissions, providing actionable insights into customer behaviour.
  • Enhanced E-commerce Tracking: For e-commerce businesses, we implement advanced GA4 features like purchase tracking, product views, and cart activity to deliver a detailed view of your sales funnel.
  • Custom Dashboards and Reporting: We create intuitive dashboards tailored to your needs, enabling you to visualise critical metrics and performance data in real time.
  • Ongoing Support and Optimisation: Our team provides continuous monitoring, troubleshooting, and optimisation to ensure your GA4 setup remains accurate, compliant, and aligned with your marketing strategy.
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