Paid Search

Google Ads is an online advertising platform where businesses pay to display ads on Google’s search results and other websites. It helps businesses reach potential customers by showing their ads when people search for specific keywords or browse related content online.

Services Offered

Account Setup

We’ll create your Google Ads account and set up tracking by connecting various assets such as your YouTube channel, Google Tag Manager, Google Analytics 4, Shopify store, and more.

Ad Strategy

Creating a content calendar that outlines what content will be posted, when, and on which platforms.

Campaign Setup

We set up and manage Google Ads campaigns, including Performance Max (PMax), Shopping, Video (YouTube), Search, Display, and Dynamic Retargeting.

Creative Development

Our team creates engaging headlines, descriptions, images, and videos for each campaign, tailored to your target audience.

Tracking & Reporting

We set up tracking to measure performance and provide detailed weekly and monthly reports on your campaigns. We also manage and optimise your campaigns to ensure we meet your KPIs.

Questions You Might Have About
Google Ads Management

Google Ads is an online advertising platform that allows businesses to create and display ads on Google’s search engine and across its network of partner websites. When users search for keywords related to your business, your ads can appear at the top of the search results, driving traffic to your website and increasing sales. Additionally, customers might see your ads on YouTube, Gmail, Google Maps, and other Google-owned platforms.

The budget depends on the type of advertising goal, your business niche, and keyword competitiveness. The minimum recommended budget is €10-15 per day.

We conduct thorough keyword research using tools like Google Keyword Planner and Semrush to identify high-performing keywords that align with your business goals. We focus on keywords that your target audience is likely to use when searching for your products or services.

You can start seeing results from Google Ads as soon as your campaign is live, but it typically takes a few weeks to gather enough data to make informed decisions and optimisations. Depending on your advertising history, you might see results sooner if you have previously run ads. Alternatively, if you have never run ads, it might take longer as the algorithms need time to gather initial data and optimise ad delivery according to your goals.

We can create various types of Google Ads campaigns, including Search, Display, Performance Max, Video (YouTube), Shopping, and Dynamic Retargeting campaigns. We tailor each campaign type to meet your specific business objectives.

Based on the agreed KPIs, we measure success using key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost-per-click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). Before running ads, we will help you identify breakeven and desirable primary goals, such as ROAS (return on ad spend) for e-commerce businesses or CPL (cost per lead) for companies that provide services. We provide detailed reports to show how your campaigns are performing.

Google Ads is a paid advertising platform where you pay for visibility and traffic, while SEO (Search Engine Optimisation) involves optimising your website to rank organically in search engine results. Google Ads usually takes up to one month to deliver stable results since we pay Google for reach and ad delivery, while SEO might take up to six months to show results because the algorithm needs time to pick up changes and re-rank your site in search results. Both strategies can be used together to maximise online visibility.

Yes, Google Ads can be effective even with a small budget. We help you allocate your budget strategically, focusing on high-performing keywords and optimising your campaigns to get the most out of your investment. Please note that with a minimum budget, we will be able to set up one or two campaigns, as we will need to spread the budget between them. This may decrease bids and ranking compared to competitors who are bidding for the same keywords but have a larger budget and higher bids.

We continuously monitor and optimise your campaigns by adjusting bids, refining keywords, testing ad copy, and analysing performance data. Our goal is to improve your ad relevance and achieve the highest possible return on investment.

If your ads are disapproved, we identify the issue and make the necessary adjustments to comply with Google’s advertising policies. We handle the entire process, including resubmitting your ads for approval

We set up tracking through tools like Google Analytics, Google Tag Manager, and conversion tracking in Google Ads. This allows us to monitor key metrics and provide you with regular performance reports. You will have access to all assets so you can monitor campaigns yourself.

Yes, Google Ads allows for location targeting, so you can focus your ads on specific geographic areas, whether it’s a city, region, or country. This is particularly useful for businesses with a local or regional focus. Additionally, you can exclude locations where you don’t operate or provide shipping.

We provide weekly and monthly reports that cover all the key metrics, including impressions, clicks, conversions, and costs. We also include insights and recommendations to help you understand the performance of your campaigns and make informed decisions.

Yes, you can pause or stop your Google Ads campaigns at any time. We can manage this process for you and help decide when it’s best to adjust or pause campaigns based on your business needs.

All communication will be via email, and you will be in contact with our Head of Digital as well as your account manager

Once the ad account is created or permissions are granted, we will set up all campaigns within one working week. Urgent requests can also be accommodated if you have time-sensitive events or promotions

No, we work on a month-to-month basis.

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