Paid Social

Paid social involves advertising across platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and Pinterest, enabling businesses to reach targeted audiences. We create and manage campaigns tailored to your specific business goals, whether it’s brand awareness, lead generation, or direct sales.

Services Offered

Account Setup

We’ll create your Meta Business Suite, Facebook ads account, and connect assets like Facebook Pixel, Instagram page, WhatsApp number, Catalogue, Shopify, TikTok Shop, and more.

Ad Strategy

We develop strategies aligned with your business objectives, focusing on platforms where your audience is most active.

Tracking Setup

We’ll create and set up tracking tools, including Pixel, custom events, and CAPI, to ensure accurate data collection for your campaigns.

Campaign Management

We create and manage campaigns, crafting engaging headlines, descriptions, and developing image and video content tailored to each platform and audience. We also optimise campaigns continuously to ensure we meet KPIs.

Tracking & Reporting

We set up tracking to measure performance and provide detailed weekly and monthly reports on your campaigns.

Questions You Might Have
About Paid Social Management

Meta Ads refer to advertising on Facebook and Instagram. These ads appear in users’ feeds, stories, or other placements based on targeting criteria such as demographics, interests, and behaviours.

The budget depends on your advertising goals and target audience. We recommend a minimum daily budget of €10-15 to achieve optimal results.

You can start seeing results from ads as soon as your campaign is live, but it typically takes a few weeks to gather enough data to make informed decisions and optimisations. Depending on your advertising history, you might see results sooner if you have previously run ads. Alternatively, if you have never run ads, it might take longer as the algorithms need time to gather initial data and optimise ad delivery according to your goals.

Yes, we can manage campaigns across various platforms, including Meta (Facebook and Instagram), LinkedIn, TikTok, X (formerly Twitter), and Pinterest, ensuring consistent messaging and optimal performance on each one.

Based on the agreed KPIs, we measure success using key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost-per-click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). Before running ads, we will help you identify breakeven and desirable primary goals, such as ROAS (return on ad spend) for e-commerce businesses or CPL (cost per lead) for companies that provide services. We provide detailed reports to show how your campaigns are performing.

Yes, we can target ads to specific geographic areas on Facebook and Instagram, from entire countries to individual cities, depending on your business needs.

If your ads are disapproved, we’ll quickly identify the issue, make the necessary adjustments, and resubmit them for approval.

Yes, you can pause or stop your campaigns at any time. We’ll manage this process for you and advise on the best course of action.

We provide weekly and monthly reports that cover all the key metrics, including impressions, clicks, conversions, and costs. We also include insights and recommendations to help you understand the performance of your campaigns and make informed decisions.

Once your ad accounts are set up or permissions are granted, we can launch your campaigns within one working week. Urgent requests can be accommodated for time-sensitive promotions.

All communication will be via email, and you will be in contact with our Head of Digital as well as your account manager.

No, we work on a month-to-month basis, offering flexibility based on your business needs.

Yes, you can pause or stop your Google Ads campaigns at any time. We can manage this process for you and help decide when it’s best to adjust or pause campaigns based on your business needs.

All communication will be via email, and you will be in contact with our Head of Digital as well as your account manager

Once the ad account is created or permissions are granted, we will set up all campaigns within one working week. Urgent requests can also be accommodated if you have time-sensitive events or promotions

No, we work on a month-to-month basis.

Our recent case studies

Case Study 6

Case Study 5

Case Study 4

Have Questions orReady to Get Started?

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